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Author: Florent Cantat

by Florent Cantat Florent Cantat No Comments

Defining Shopping Experience

It is common thinking among companies that a shopping experience starts when a customer enters a store or an e-commerce website and stops when this same customer leaves with its purchases. This is also what shoppers may think because they don’t see behind the scenes. But a shopping experience is more complex. Let’s take a deeper look at what it is.

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